SUPPLIER NEWS - Sandvik re-launches Rammer brand

Global construction industry solution company Sandvik Construction has relaunched the Rammer brand for its range of hydraulic breakers and attachments. The return of the historic brand is part of the company’s new strategy to market multiple brands under the Sandvik name.

Rammer was renamed Sandvik in 2007 when the entire product line of breakers and attachments from the Lahti factory in Finland were acquired under the Sandvik Mining and Construction umbrella. During the last five years, the facility has remained at the forefront of hydraulic breaker innovation while taking advantage of Sandvik’s experience and expertise.

The entire product range has been updated with new designs based on customer requirements including solutions for maximizing attachment uptime. The reintroduction of the Rammer brand is another response to customer demand.

Sandvik Construction’s Australia/NZ business line manager Dave Scurr says, “For more than 30 years Rammer has enjoyed a level of brand loyalty that is virtually unique in the field of construction equipment – and that popularity has never decreased.

“Our hydraulic hammer and attachment customers in the construction, demolition and quarrying sectors let us know they would welcome the return of the Rammer brand, and we believe that as a customer-focused company, it is our duty to give those customers what they want.

“The Rammer brand has set the benchmark for many of the key innovations – many incorporating the Rammer name – that have helped shape today’s breaker business,” he says.

Ramdata, an on-board service indicator which provides on field information to the user, Ramlube, the automatic lubrication system for hydraulic breakers and Ramona, the remote monitoring analyser delivering condition and performance data to the minute are all Rammer branded developments returning to the market.

Rammer’s South Australian distributor Renex is one company welcoming the decision. Its principal dealer Kevin Renfrey says, “The Rammer brand is Australia is incredibly well known and respected, having been a market leader for over a decade. We are very pleased to see the Rammer name back in the market, backed by the strength and resources of the Sandvik organization.”

www.construction.sandvik.com